Research and Development

GEO-MARKETING CONSULTING AND PLANNING

Geo-marketing is the integration of location-based intelligence into various aspects of marketing, including sales, planning and distribution. Geographic parameters are used in marketing research methodology, including from sampling, data collection, analysis, and presentation. Our geo-marketing Services include routing, territorial planning, and site selection etc. Expertise centers on the analysis and documentation of users' requirements and GIS ideals; whether on a project, departmental or enterprise-wide scale.

The design and planning stages of GIS development are crucial to success, both from a technical viewpoint and in terms of the cost efficiency of the entire scheme. Alliance Land Surveys will analyze your business workflow, information requirements and current capability, and then recommend the optimum GIS solution to improve the way you do business or provide services. We also help to 'spatially enable' your existing computer applications. As part of orientation to the system, we conduct user workshops, in data evaluation and analysis, definition and analytical functions, institutional planning, cost/benefit analysis and cost recovery strategies. Geo-information training, seminars and needs assessment are also offered under this section.